Nordic's Ideal Employers 2011
Universum presents the most attractive employers in the Nordic region. The rankings highlight the most powerful employer brands in Scandinavia, companies that excel in talent attraction and retention. The results are based on the Universum Student Survey 2011 in which over 34,000 students at top academic institutions in Sweden, Denmark, Norway and Finland chose their ideal employers.
Research highlights
• After some tough years the banks and the management consulting industry are now increasing in popularity among business students.
• Management consulting is becoming more popular among engineering students too, as is the construction, software and computer services industries.
• In Norway and Denmark there is greater interest shown in the engineering consulting sector.
• Finally, employers that are perceived as supporting talent to develop their personal brand, i.e. the me-brand, are more attractive.