Germany's Ideal Employers 2012

The results of the German Student Survey reveal how students perceive organizations as employers in Germany. The research functions as a basis for decision-making when choosing target groups, messages and channels for future employer branding campaigns, and as a control instrument for measuring the appeal an organization has over its specific target groups.

The rankings below reveal how attractive an employer is among students, and indicates a company’s position in relation to other ideal employers in the recruitment market. The rankings enable employers to track and set targets for measuring their level of employer attractiveness.

Fast Facts about our Research - Germany

Number of participants in 2012: 23,666 respondents
Number of employer evaluations: 75,532
Number of universities targeted: 107 leading universities
Field period: October 2011 to March 2012

Students are targeted separately according to their main field of study. Please use the drop-down window to see the different rankings or click on one of the fields of study below to be brought to separate ranking pages:

Engineering    IT     Natural Sciences